VISION & OBJECTIVES OF PCA

Facilitate association members in liaising with government bodies in enhancing productivity and skill development.

Creating synergy within the Coating Industry and other stakeholders to become a significant player in Global trade.

With collective wisdom and efforts, develop the industry, improve gray areas and enhance the ease for doing profitability

Let’s grow together.

Training and educating the members so as to improve efficiency.

Promoting and extending trade through ‘legislative work’.

To protect the interest and security of PCA members both at home and abroad.

To provide market information to members with regard to customer preferences, expectations, market opportunities, etc.

Rendering advice on technical matters and legal issues.

To prescribe a code of ethics with a view to promoting ethical behavior.

To represent members’ grievances to the government and seek redressal.

Conduct seminars or workshops on market research, new legislation, the budget, international business developments, etc.

Coordinate with the government authorities to resolve issues of the industry as a whole.

Efforts to develop Academia-Industry linkage to increase talent in the market.

Enhance the association membership level all over the country.

Increase the frequency of and participation in Trade Fairs while the members need to become more actively involved with the association.

Create an R&D cell and encourage knowledge sharing among its members.

Conduct a training needs Assessment survey of the industry.

Survey/research analysis of the Pakistan Coating Industry.

Increase awareness and recognition of the Pakistani Coating Industry internationally.

Form up Sub-committees within the association for all key areas that require support and encouragement to grow

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